SEO Strategy Melbourne – Want to avoid driving away customers? easy ideas to improve your website’s user experience.

SEO Strategy Melbourne – Want to avoid driving away customers? easy ideas to improve your website’s user experience.

With any SEO Strategy in Melbourne, new customers are always anxious to start with the design to start with. And we always have to stop them before they get too far ahead of themselves because it is one of the final steps. But, once we have set the SEO foundation for your SEO Strategy, we open the floodgates and are inundated by the volume of ideas for images, colour schemes, and so many areas which lots of folks just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy because if done correctly, your parts will create the perfect ‘user experience’. This means making your page not just look good, but feel easy to use, and most importantly, easy to access by customer in Melbourne and by search Engines. With that in mind, let’s have a quick look through a few areas in particular that have this dual visual/SEO function.

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A website that is straightforward and easy to navigate leads to happy Melbourne users and a happy search engine. This is a matter of basic housekeeping; if your site is chaotic or too convoluted, then nothing at all can be found and you will have people losing interest and unable to find your quality content. This is the same issue with your SEO Strategy, a jumbled design will make it harder for your keywords and SEO driven content to be discovered and provided to potential users in Melbourne.


Advertising is often an inevitable component of most sites, whether it is for external or internal reasons. Even so, it is necessary to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more damaging to a user’s experience of a website than obtrusive advertising. Therefore you need to think about how best to strike this balance between a sleek and user-friendly design and your advertising demand.


The ways in which a user can connect with your site will influence a variety of factors. As such there is a general perk to using techniques such as mouse-overs to gain more benefits. This is an area that allows for the blending of quality graphics and alt text in order to present more information and hit more keyword potential while not compromising a beautiful design. It means that you can add the extra item summaries or advertise your sales and other calls to action (CTAs) while boosting the potential of your website for Search Engine Indexing.

Mobile focus:

Always remember to make sure that your webpage has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update introduction placed direct penalties and considerations upon concentrating on a mobile-friendly design or responsive design. So you should consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an element that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while allowing mobile users a more tailored experience. It doesn’t have to be flawless, but as long as there has been a conscious consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about trying to maintain the balance between the SEO needs and your aesthetic and business-oriented needs to help your SEO Strategy. This can be a tricky process, but by looking into the implications of your actions in respect to both areas you can stay successful. Once you can understand these concepts, it is vital to make sure that all your content production and SEO focus is upon your correct target audience in Melbourne.

As the CEO of Internet Marketing Experts Melbourne, I know the struggles that many people have when starting with their SEO Strategy in Melbourne. I actually ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off solid and use the details that you know. Once you have built that groundwork, learn as much as possible about SEO and be patient with the end results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then look at having a chat to an SEO professional, call Internet Marketing Experts Melbourne on 1300 595 013 or visit,

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