SEO Services Melbourne unveils honest truth behind Magic of SEO

SEO Services Melbourne unveils honest truth behind Magic of SEO

SEO Marketing for Companies in Melbourne has a particular science (or magic) behind it which makes it something that is not always easy to determine, especially if you are a business in Melbourne just starting out. But with some awareness, guidance and even experimentation you too can begin to comprehend just how to get your company’s SEO efforts actually working for you.

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It was put so wonderfully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here

It is such an excellent idea and a fantastic way to show people how to think about SEO. Because yes, much like in 1869 when Mendeleev first created the periodic table he started to show people that there were connections and patterns between the elements. So let’s draw back the curtain to reveal the secret inner workings and uncover that there was a rabbit in the hat all along, and also it is skill and understanding, not the arcane arts which will help you prosper in your Melbourne SEO efforts.


The first Column of the periodic table of SEO is Content. And that is rightfully first on the checklist because “Content Is Key”. Ever since the Google Panda and Penguin updates, the importance of original and interesting content has been ever increasing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also notice the Red ‘Vt’ which is a clever word of caution about thin content because that is what will begin to detract from your Melbourne SEO efforts.


Architecture is an exciting On-page factor for your SEO. And the elements specified here are essential from a technical, and user-interface level. Because you have areas such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this one helps the Google Spiders to an extent, but is also crucial because you have to bear in mind that you are facing people who can be fickle and uninterested quickly. So if your website takes too long to load, they will most likely just leave.


This column in the table delves deeper into the technical and crosses into a few areas of content and writing– primarily where it gets abused. So biggest component of this that I would have you focus on is avoiding the negatives listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google hates people who cut corners, and take care of those who are worthy.


Moving to the Off-page elements I would mention the importance of Authority (Ta) but would also warn you not to become too obsessed with it. Because Authority can suggest a lot of factors and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress too much about the first two because there really isn’t much you can do to alter your authority position, and it is near impossible to get a 100 % authority simply because that is reserved for places like Google and Facebook. But you can take care of you Link Authority– how? By making sure you build links using places that you trust and don’t seem dodgy. Make sure you get links from sites you in fact want your business to be related to.


much like I pointed out before, when it concerns Quality (Lq) it is very important to SEO to make sure you verify your links and concentrate on reputabled and quality sources for your links– maybe even try and add the local factor with Melbourne businesses. It also goes without saying that the number of links (Ln) is rather vital. Please also avoid any paid links (Vp) or strategies that appear to be Spam (Vl).


This is your more straightforward user information and integrates the ‘Local factor’ which has become really necessary since Google Pidgeon because it forces the focus and emphasis upon local business such as in Melbourne, which actually helps with the Country (Pc) and Locality (Pl) aspects here.


and finally the all-important (and often overlooked) part of SEO, the social networking sites elements. This is nonetheless a contended area because it is difficult to tell just how much influence shares (Ss) really have upon SEO from Google’s viewpoint. But it is without a doubt that your reputation (Sr) with your fans both via the internet and in the local Melbourne area is highly important because it will help through standard brand awareness.

So that basically is the science of SEO! Again, I appreciate how simply this graphic puts it, and how it shows the link between all of these areas. Because it helps to have it in this particular format to show people how it works, but not have it seem too menacing or intricate. With the trend in Updates, this is all bound to change eventually, but for now, and as we go into 2016 let’s all try and ensure we understand SEO as best as we can so we are prepared for what follows. If you are looking for any more precise or specific help then please feel free to contact us here at Internet Marketing Experts Melbourne. You can call us on 1300 595 013 or visit,

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